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November 08, 2006
Mysterious Marketing...
We've got a new low cost CPM campaign running in Chicago this month....
This is one of the 5 billboards:
Here's why I like it:
- The call to action is very simple
- It is meant to make a user stop and wonder what it is
- It uses some of the colors of the chicago bears to create brand recognition
What do you folks think?
November 8, 2006 in 4INFO | Permalink
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Comments
I like it a lot. We're trying to develop a campaign to reach African-American youth with sex information, and they have been having trouble with the following instructions:
Text SEXINFO to 61827
They have been sending blank messages, their own messages, etc. It seems obvious, but our usability testing is showing it's not. Hmmmm....
Deb
Posted by: Deb | Apr 11, 2007 12:54:14 PM
hilarious :)
Posted by: Echthaarperücke | Feb 26, 2007 12:04:34 PM
The call to action and the curiosity aspect is great. But how is it creating brand recognition? Looking at that ad I wouldn't remember to use it later - it does not refer to 4INFO, even the text reply to "bears" does not have 4INFO in it.
Posted by: the bee | Jan 26, 2007 7:26:18 AM
Nicely played sir...
Posted by: Eli | Jan 4, 2007 10:14:24 AM
Hah - that is awesome!
Posted by: Patrick Lightbody | Nov 12, 2006 12:17:31 PM
