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March 06, 2007

What do people search for online?

Rick Skrenta wrote a great little tool that pulls back what people were searching for online using AOL. As he pointed out, when AOL first accidentally released this data there was a huge fuss. There are some really disturbing searches that people do...

My favorite set of searches from a user session (didn't want to post the really salacious ones):
>>>

                                   
disney
disney desktops
jamicia
npic state.gov
passport photo
jamicia
passport photo
passport photo where to go
passport photo where to go in ny
ohot for a passport in ny
photo for a passport in ny
passport ny
photo for a passport in ny
passport ny
photo for a passport in ny
photo for a passport in syr ny
pbskids
y94fm

>>>

Look how many different ways this person is looking for a photo passport...makes one think: search still has a ways to go. Maybe Yahoo! Answers for the web and our Answers not Links philosophy for mobile is the way to go after all.

March 6, 2007 in Search Engines | Permalink

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